The annual feast of the Epiphany celebration organised by the French ITI Network took place on Saturday 16 January at The Devereux Pub in London. Around 20 members gathered at this event, which included a workshop on website ergonomics, a competition for the best homemade galette and a networking opportunity.
Emmanuelle Jeannot shared her knowledge on cognitive ergonomics and marketing with tips for translators’ websites. Highlights of the presentation included the following:
- A website should be designed to provide the end user with the maximum comfort, safety and efficiency. For example, it is important to define who the end user will be and adjust the information provided accordingly.
- People will spend 65-74% longer reading a website if it is written in their native language.
- Readers skim through pages. Important information should therefore be at the top and text should be short and punchy.
- The navigation of a website should be logical for end users so that they can find what they are looking for in a maximum of 3 clicks.
- Visuals should be adapted to the target audience. For example, flash animations are particularly popular with clients in Asia.
- The Menu should never be split in two languages, as this can be confusing.
- It is important to ensure that a website is compatible with the most popular electronic devices (computer, tablet, phone).
After the presentation, those who had brought their marketing materials (CVs, leaflets, websites) were able to show these and receive feedback and ideas from others.
And the winner of the best galette is….
As the workshop finished after 2pm, it was high time to have lunch and connect with colleagues in person. Annie Charrondière and Florence Mitchell had brought some delicious homemade galettes and it was Annie who won the competition. The event continued late into the afternoon in a very convivial atmosphere and the members parted looking forward to the next get-together.